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The editorial calendar we will be building will ensure you’re not failing due to reason 1.
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Reason 1: Their pages aren’t optimized for topics with organic search traffic potential.The biggest reasons their content isn’t driving organic traffic to their site is:
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This implies that brands are wasting a LOT of resources creating content that no one is even seeing. Like I mentioned in the introduction, 91% of web pages receive zero organic traffic from Google. Why Some Brands Fail at Content Marketing Our editorial calendar provides the framework for a good process, which helps ensure you’re producing great content, every time. The best way to ensure consistent high-quality, ROI-driven content is through process and planning. Obtain consistent results through process and planning: Inconsistent content can be a waste of resources at best or brand damaging at worst.Using our editorial calendar for SEO ensures the content your team is creating is optimized for search engines every time. Make sure your content is optimized for search engines: SEO has become more complicated over the years and there are many moving pieces.driving 100,000 visits to your website each month) by accomplishing short term milestones (i.e. An editorial calendar allows you to hit long term goals (i.e. The expression “Rome wasn’t built in a day” is perfect in describing content marketing. Hit long-term goals with short-term milestones: Content marketing and SEO is a long-term investment.Here are a few of the reasons you should be using an editorial calendar: Why You Need an Editorial Calendar for SEO A data-driven approach to prioritizing the creation of content with priority scoringįill out the form below to get your copy of the template and then let’s jump into it!Īn editorial calendar for SEO is a tool used to manage the content production process, specifically for content that is created to acquire organic search traffic.A process to ensure you’re internally linking to your most important pages.Includes on-page SEO recommendations based on competitor data.Provides traffic potential estimates for each piece of content.Provides backlink estimates needed to rank each piece of content you plan on creating.Can be worked on simultaneously by your marketing team.The editorial calendar is a Google Sheets template that: In this post, I will show you how to use data to strategically plan your content marketing efforts using an editorial calendar for SEO. Utilize great people and process to ensure consistency and quality across your campaigns.Utilize data to strategically plan your content marketing campaigns.However, the process to actually do that has a lot of moving pieces and leaves considerable room for error (there’s a reason 91% of web pages receive no traffic). For many brands, content marketing can be an investment that yields incredible growth.Ĭreate great content, promote that content, and then Google will send more traffic to your site.